Prince To Be ROWE British Grand Prix Official Racket & Footwear Partner

Event promoters internationalSPORTgroup have announced Prince as the Official Racket & Footwear Partner for the ROWE British Grand Prix Squash Championship 2010 to be staged in Manchester, England from 15-20 September.

Confirmation of Prince as the championship's official racket and footwear partner comes just weeks after internationalSPORTgroup announced ROWE Motor Oil as title sponsor, following a pioneering new agreement with Manchester City Council which will see the British Grand Prix staged in the UK's squash capital for the next three years.

Prince is a proven industry leader in performance squash products, used by many of the world's leading players including England's James Willstrop and Malaysia's World No1 Nicol David. Prince innovations, including Extender, O3, Speedport and EXO3 technologies, have consistently taken squash racket performance to new heights.

"We are delighted to be the official racket and footwear partner for the ROWE British Grand Prix - Manchester 2010 which provides further momentum to the successful introduction of our revolutionary EXO3 squash racket range," said Bob Johnson, Sales and Marketing Director of Solo Sports UK Ltd, distributors of Prince in the UK.

"Prince remain one of the leading squash brands, used by many of the World's best players including James Willstrop and Nicol David, and our support of the British Grand Prix further demonstrates our continued commitment to squash which in turn will further strengthen our position in the sport."

internationalSPORTgroup Chief Executive Paul Walters, added: "The ROWE British Grand Prix is the only Super Series world ranking event to be staged in Europe this year and as such is one of the most important events on the Professional Squash Association (PSA) World Tour. The championship will offer the richest prize fund in Europe and will be supported by a comprehensive programme of TV coverage which will ensure that the event is distributed to the largest possible global audience. We are very grateful for the support of Solo Sports UK and as part of our agreement, spectators will benefit from exclusive Prince racket and footwear promotions which will further add to their overall event experience."

The ROWE British Grand Prix - Manchester 2010, one of only ten Professional Squash Association (PSA) Super Series events in 2010, and the only PSA Super Series ranking event to be staged in the UK this year, will include a star-studded field including newly crowned World No1 Nick Matthew and Prince's World No6 James Willstrop.